November NPD Sales: Nintendo Triumphant

Nintendo Wii manages to sell a mind-blowing 2 million units in the month of November while Microsoft stands firm and Sony tanks.

Accordant to print media, cable news networks and the US government, we're non only in the middle of a global, economic recession, but the worst financial situation since the Great Depression. Yet, amidst this perfectly unspeakable, spirit-crushing financial last spiral, Nintendo manages to sell 2.04 million units of its Wii cabinet in the month of November. I think we right away know where all our money is leaving.

Yes, in the biggest month for US consumer activity information technology was Nintendo coming knocked out on spinning top of the retail charts, not at wholly contradicting the last 24 months. Not only did Nintendo Wii see sales of 2.04 jillio units (trumping Michael Pachter of Wedbush Morgan's prediction of 1.4 million), but the handheld Nintendo DS was No slouch either with 1.57 million units sold-out. These numbers while impressive also serve the purpose of proving Nintendo's philosophy on titles selling strong over time as opposed to only the outset month or and then. Missing any true AAA holiday games, Nintendo dominated the market with aging titles such atomic number 3 Wii Play (796k units) and Wii Fit (697k units), continued their strong performances and placing second and thirdly respectively in boilersuit software sales.

Arsenic with everything in that universe of ours, there can not be great victories without good failures and Sony's November performance is proof enough. In a a month where total industry sales are up 22% year-to-date, Sony unsuccessful to sell more consoles happening any of its three platforms when compared to November 2007. Starting with the PlayStation 3, Sony managed to sell 378k units in the month of November 2008, spell in the like month one year agone, IT sold 466k for a departure of 88k. The story continues with the PlayStation 2 (496k in 2007 versus 206k in 2008) and the PlayStation Take-away (567k in 2007 versus 421k in 2008), which is even more disappointing when you consider the overall strong holiday line-ascending across wholly three Sony systems.

These numbers weren't entirely unstylish of the boundary of expectation as Sony is yet struggling with its overall pricing dodging. It also wasn't a in particular bright idea to extend a new-sprung, $499 PlayStation 3 bundle in the midst of a global recession when your principal contention definite to slash its prices.

As for Microsoft it was business as was common, indulgent strong but not particularly conspicuous sales for its Xbox 360 platform, coming in at 836k units, effectively doubling PlayStation 3 sales for the fourth month in a row. Speaking of multiplied sales, Microsoft's holiday flagship, Gears of War 2, topped software sales with 1.56 1000000 copies sold, which is four times as many as Sony's top holiday shooter Resistance 2, which sold only 385k.

Total it was a tiptop month for a retail industry that absolutely refuses to quiver in the face of so much harsh economic times with sales totaling $2.91 billion for November, a nearly 10% increase compared to lastly year.

https://www.escapistmagazine.com/november-npd-sales-nintendo-triumphant/

Source: https://www.escapistmagazine.com/november-npd-sales-nintendo-triumphant/

Share this post